Tuesday, November 27, 2007

Working From Home Still Means Work

© Lisa Zornoza, www.KayProfits.com

Many people confuse the concept of working from home with staying at home and doing nothing all day. The opportunities available are called work at home businesses because they require work. It may not be as tedious or as mundane as some other jobs you have had in the past, but when you work at home, generally if you do not work, there will be no pay.

It requires a high level of self-motivation to get up and go to work, especially when there is no one holding you accountable for getting to the job on time and getting your work done when you say it will be done. Self-discipline has to be an extremely high level and if you cannot convince yourself of the need to work on a daily basis, working at home may not be the best option for you.

Many, many individuals who find themselves out of work, start looking into job opportunities for which they can stay at home and still make money. Many of them have no business even considering their own business, especially if they have trouble getting to work on time, or a history of leaving early. There are many online resources that offer minimal work for maximum pay, but rarely do these opportunities exist in anything other than the online advertisements seeking donations to someone else’s vacation funds.

Before considering a work at home business, you need to take an objective look at your work history and work ethic. Even without a large amount of experience and knowledge of the internet or internet businesses, people with the discipline to work on their own with no supervision, can thrive with an online business. Those who went to a job and were told what to do and when to do it, may not be the best type to attempt making a living at home.

A person working at home has the same responsibilities of paying the bills and putting food on the table and for some that can be a good motivator. For others it is simply an inconvenience, especially if another family member is bringing in a steady paycheck. If they choose to watch a movie or leave the house for a few extra hours, their pay will suffer if they do not produce. Additionally, their reputation among online clients will also suffer and they may soon find a need to return to the traditional workforce.

Those who see working at home as an opportunity to sit around and do very little all day, should consider working for someone else. On the other hand, a person who has a job but has need for little supervision and can make all their own decisions in regards to the company with which they work, may be a good candidate for owning their own at home business.

About Author:


Lisa Zornoza is the owner and webmaster of KayProfits.com which provides free e-book and resources about working from home, Come visit and download FREE “Dotcomology: The Science of Making Money Online.”

Friday, November 23, 2007

Word of Mouth Advertising: Don't Let it Turn Against You

(C) Copyright Lisa Zornoza, http://www.KayProfits.com

It’s long been known that there is no more powerful form of advertising than word of mouth. When people hear about a product or service or business from someone not paid to tell them about it, it means much more than anything you could possibly buy. But while word of mouth advertising is always happening, is it working for your company or against it? Here are some things you can do to make sure word of mouth doesn’t wind up being your worst enemy.

The sad truth about people in general is that when people have a good experience with a business (or person, for that matter), they usually keep it to themselves. Unless the service is so over the top extraordinary that they simply need to tell others (or they just happen to be the type of people that like to share good news–a rare breed indeed), no one will ever hear from them about their experience. On the other hand, if someone is wronged by a company, they will climb Mt. Everest to make sure as many people as possible hear about it. If you don’t believe this, go to any message board or consumer reporting website and read feedback on companies and products. You’ll come away thinking that you should never buy from anyone at any time. Of course, this isn’t true, and you may think to yourself that you provide good service. Of course you do. Still, that’s not enough. As illustrated, just one bad experience can make the rounds far more quickly than a hundred good experiences. You have to make sure you have enough positive stories circulating to counteract the bad ones.

The best, most productive word of mouth is many times generated purposely, and comes about through hard work and direction, rather than through hope and happenstance. You can generate the direction and style of word of mouth advertising by enlisting the help of your friends and family members. It’s not unethical, nor is it uncommon. The best businesses do just that. Particularly in today’s internet age, and the advent of the viral marketing era, more and more seemingly grassroots movements have their origins at the company itself. How do you get it started?

Have your husband or wife tell her group of friends about your business. You don’t need anyone to be deceptive, or “hide” their relationship to you. In fact, so much the better if they don’t. Friends naturally want to help friends. When someone happens to ask a friend of your spouse where they get their dry cleaning done, they’ll happily mention your business, even if they themselves have never spent a dime there.

Word of mouth advertising is as powerful a tool as you can use in the marketing realm. But it is just that: a tool. Don’t make the mistake of looking at it like some mystical force you have no control over. If you want to take the reigns and guide the direction of your business, you need to have control over every aspect of your marketing. That includes word of mouth advertising. To do anything less, to let fate decide your company’s destiny, would be irresponsible.

About Author:

Lisa Zornoza is the owner and webmaster of KayProfits.com, which provides free ebook and resources about working from home, Come visit and download free ebook "Dotcomology: The Science of Making Money Online."

Thursday, November 15, 2007

Making the Presentation of Your Work from Home Network Marketing Opportunity work for a Large Audience

By Lisa Zornoza

Making the presentation of your work from home network marketing opportunity work for a large audience is always a bit of a challenge for the average network marketer. Primed by the business’ nature to focus online on the generation of leads via the Internet, the individual is quite frequently woefully untrained in addressing a room filled with potential leads. Able to compose compelling emails, draft print ads that will generate a larger than average response, and having an intricate understanding of the advantages a product offers to the user as well as the seller, this same network marketer will not have what it takes to duplicate this kind of success in front of a live audience.

Even as the reasons may vary, making the presentation of your work from home network marketing opportunity work for a large audience starts with a few well defined steps anyone can take.
* Credibility is the determining factor of any presentation both online and off line. While online you can fake the reasons for having credibility attached to you to a certain extent, off line you do not have this luxury. The only way to develop the kind of off line credibility that will make your presentation palatable to a large audience is born from authority, which comes from product and subject matter knowledge combined with personal experience. If you lack credibility and will not be able to develop it within a short period of time, off line presentations should not be the kinds of marketing tools you choose to utilize.
* Making your presentation of a work from home network marketing opportunity work also requires you to understand who your audience is and make that knowledge work for you. Thus, a presentation geared to a room full of stay-at-home moms needs to be composed differently than one that is aimed at a room full of boisterous freshmen college students.
* You must use the industry language without lapsing into jargon. While it is good to use terms like “return on investment,” simply referring to it as the ROI without any further explanation will deter you from tailoring your online presentation to an offline face to face opportunity.
* Last but not least, making the presentation of your work from home network marketing opportunity work for a large audience requires a show of confidence. Confidence, just like credibility, is something that must come from within but unlike credibility, it is not achievable with book knowledge. Instead, it is closely related to your comfort level. Granted, most anyone will be uncomfortable speaking in front of a large group, but this anxiety can be overcome by a person who is at home with the subject matter. A mistake made by many a fledgling network marketer is the scheduling of off line presentations too early on in their career as a marketer, usually before they have made some mistakes, learned from them, moved on, and became more confident in the field as a result of that very mistake made or obstacle overcome.

About the Author:
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To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.KayProfits.com
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Friday, November 9, 2007

Home Business Schedules
Copyright © Lisa Zornoza
http://www.KayProfits.com

There are many ways that you can make sure your home business is not only able to compete with the other home businesses and also with the other people that are working in the same field as you. Believe it or not, having a set work schedule for your home business is one of the best ways that you can do this. You are going to want to make sure that you are able to have a set working schedule for your home business for many reasons.

First of all, you want to be sure that you have a set schedule because you have to be able to work during set hours. This is for two reasons. The first reason is that you want to make sure your customers know where they can reach you. This is very important because you have to be able to compete with businesses that actually have business hours. Not only that, but you want to be able to tell your customers when they can depend on you, and when they are going to be able to reach you. This is very important because many businesses that operate from homes keep erratic hours, and customers are going to be annoyed by this very quickly. If a customer cannot find you, and if they do not know when they can reach you, you might find that switch to a company that is not located at a home, so that they know when they can do business.

The other reason that a set schedule for a home business is important is for you. You have to be able to have work hours in the same way that you would have if you were working at an actual establishment. You cannot work at all hours of the day and night and expect to still have a normal life for your home and for your business. It might seem good for you to be able to work around the clock, but you will easily find that by doing so you are going to allow yourself to burn out much faster. By working around the clock, many home business owners easily get tired of what they are doing, and even if they might make more money working all of the time, they feel like they aren’t getting as much out of the rest of their life as they should be getting. This is something that you want to focus on because your home business should be your life, but it should not be all of your life. In order to do a home business and to do it healthily, you want to be sure that you have a set schedule and times when you are working, as well as times when you are finished with work for the day.

About the Author:
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To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.KayProfits.com
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